When did the supermarket become so confusing?  Different brands are displaying their products in different shapes and sizes, and it is no wonder many consumers were getting confused!

However, with unit pricing, the sneaky tricks used to trick shoppers into thinking brands are of the same size and value has ended.  But we need to use it!

Major supermarkets now display for shoppers not only the total price of the product for sale, but also the price per sheet, per unit or per 100g.

Smart shoppers can use this information to determine which brands offer the best value for money.  Particularly when items are on sale, this information will save you money at the checkout!